2011 Ford Start Concept

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2011 Ford Start Concept news, pictures, and information

SMALL, GREEN, SMART AND FUN: FORD START CONCEPT A DESIGN INSPIRATION FOR THE MEGA CITY

For parts of the world that are growing increasingly urban, the future of the automobile looks small, green, smart and fun in the eyes of Ford designers who created the Ford Start Concept. It's a design vision inspired for the transportation needs of the world's mega cities.

Making its global debut at the 2010 Beijing Auto Show, the Ford Start Concept is more than simply a design exploration into the feasibility of a small car. It also demonstrates how Ford will extend the promise of its EcoBoost engine technology story even further – previewing a fuel-efficient petrol Ford EcoBoost engine wîth just three cylinders and 1.0 litre of displacement, yet the power of a larger, 1.6-litre I4 engine.

Start Concept was inspired in part by a growing global trend toward mass urbanisation. The world's top 20 mega-cities are home to consumers whose needs, attitudes and expectations may have more in common wîth mega-city dwellers in other nations than wîth their own countrymen. While these consumers share the challenges of living in an urban society, they also increasingly seek out product solutions that bring the best the world has to offer